Today, we (with a group of privacy and consumer advocacy organizations) submitted comments to the California Attorney General's office weighing in on the fourth set of modifications to proposed regulations for the California Consumer Privacy Act.
We support the Attorney General's efforts to establish an icon to help people opt out of the sale of their personal information when visiting the website of a covered business. An improvement upon prior proposals, this icon attempts to reduce confusion and enhance awareness by including an accompanying tagline: Do Not Sell My Personal Information. Without the tagline, testing has demonstrated that an icon by itself would likely be misinterpreted by consumers.*
We are hopeful that the regulations will help facilitate public awareness of the opt-out choice.
See the entirety of our comments for more information.
Testing by Professor Lorrie Faith Cranor and the CyLab Security and Privacy Institute at Carnegie Mellon University