California Proposition 24: Our Analysis

Proposition 24 (Prop 24), also known as the California Privacy Rights Act of 2020, is on the California ballot this November. If passed, it will change what businesses can do with personal information and Californians’ rights associated with their information. It also has potential significance on the national level.

Prop 24 is nuanced and does not exist in a political vacuum. In some ways, it expands and helps safeguard hard-fought privacy protections Californians gained in recent years. There are also loopholes and missed opportunities we worry will be difficult to revisit in the legislature if Prop 24 passes.

Here is our take on some of the key issues surrounding Prop 24.