Marcy's Story: Unable to Make a Return Due to The Retail Equation

Retail Stories

Marcy attempted to return a shirt at an Express retail store and was given a slip of paper saying the return was denied due to an organization called The Retail Equation. She have never heard of The Retail Equation and was disturbed to find that merchants are maintaining a database of information about consumers’ returns. While she understood the need to combat fraud, she felt this type of database invasive, retaliatory and consumer-unfriendly.


Marcy's name has been changed to protect her privacy.