Mark and his wife shopped for maternity clothes to prepare for the upcoming birth of their baby. The maternity clothing store wanted their names and address. When they asked that their names not be sold to marketers, they were told that the store never sells such data. They soon began receiving baby-related offers in the mail. When Mark traced the solicitations back, he discovered that the maternity store had sold their information.
Mark's name has been changed to protect his privacy.