The California Delete Act is a state law that provides California residents with a one-click mechanism to ask registered data brokers to delete their personal information. It also requires data brokers to register with the California Privacy Protection Agency and disclose information about their data collection practices in their annual registration documents and privacy policy.

As SB 362 heads to the Assembly floor for its final vote before heading to Governor Newsom's desk, opposition from data brokers and advertisers has intensified along with misrepresentations about the bill and its ramifications. It's time to set the record straight and make a final push for legislation that represents a critical leap forward in the fight for accessible privacy rights.

SB 362: What it Does and Why it's Crucial

An August 25-26 survey of over 500 Californians reveals overwhelming consumer support for California Senate Bill 362 (SB 362)—the California  Delete Act—and significant consumer concerns regarding the collection and selling of their personal data by data brokers.

Findings include: