Privacy Rights Clearinghouse, alongside civil rights, consumer advocates, and privacy organizations, urges support for California Assembly Bill 446 (AB 446), legislation designed to ban the unfair practice of "surveillance pricing." Surveillance pricing occurs when businesses use personal consumer data, such as browsing history, location, or past purchases, to set individualized prices, resulting in unfair price discrimination.

This critical legislation strengthens privacy protections by prohibiting the sale of electronic health data, requiring affirmative consent for data processing, and ensuring that health data remains private and protected.

To read more, download the full letter using the download PDF button to the right.

Exercising your privacy rights can unfortunately be an unnecessarily arduous task. That's why we're proud to stand with a coalition of civil society, consumer protection and privacy advocates supporting Assembly Bill 566, a bill that would require browsers and mobile operating systems to include a setting that enables a consumer to send an opt-out preference signal.